The article detailed Rozelle's first three years (1960-1962) as Commissioner of the NFL.
One of the specifics from the article that was used in the illustration concerned Rozelle's role in raising football card revenue to the players' pension fund from $15,000 in 1960 to $110,000 in 1962.
The cartoon depicts a couple of kids climbing on a grocery store shelf in search of (presumably) a box of Post cereal with Y.A. Tittle among the cards printed on the box back.
I always enjoy finding hobby-specific content when I'm reading those 50-year-old TSN back issues.